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Research and Companies

The list of companies referred to in Sales is a Team Sport you can find in this link here.

The additional sources of information in Sales is a Team Sport is as follows:

  • Adair, J. 1973. Action Centred Leadership. McGraw Hill, New York, USA.

  • Ansoff, H.I. 1957. Strategies for Diversification. Harvard Business Publishing, Massachusetts, USA.

  • Bosworth and Holland. 2004. Customer Centric Selling (First Edition). McGraw Hill, New York, USA.

  • Branson, R. Founder of Virgin Group.

  • Cambridge Dictionary. Cambridge University Press, since 1995, Cambridge, UK.

  • Collins English Dictionary. Harper Collins, since 1979, Glasgow, UK.

  • Content Marketing Institute (

  • Customer Insight Group (

  • Dagdeviren O. 2017 Ait - Çalışan, Anlam Arayan, Yalnızlaşan Şehirli İnsan! Abaküs Kitap, Istanbul, Turkey.

  • Danny Crates (

  • Deming, W.E. 1993. “The New Economics for Industry, Government, Education.” MIT Press, Cambridge, Massachusetts, USA.

  • Dixon, and Adamson. 2011. “The Challenger Sale: How to Take Control of the Customer Conversation.” Portfolio/Penguin, London, UK.

  • Dixon, Freeman, and Toman. 2010. Stop Trying to Delight Your Customers. Harvard Business Publishing, Massachusetts, USA.

  • Elias St. Elmo Lewis, USA advertising advocate.

  • Elop, S. 1963. We Didn’t Do Anything Wrong, But Somehow, We Lost. Online press conference.

  • George Herman “Babe” Ruth.

  • Ghemawat, and Siegel. 2011. Cases about Redefining Global Strategy. Harvard Business Publishing, Massachusetts, USA.

  • Goodhart, C. 1975 in an article on Monetary Policy for the UK Government.

  • Henderson, B. 1968. Perspectives. Boston Consulting Group, Massachusetts, USA.

  • HubSpot, Inc. (

  • Kapture CRM (

  • Kotler, and Armstrong. 2015. Principles of Marketing (17th Edition). Pearson, India.

  • Marketing Insider Group (

  • Marx, G. 1890–1977. If You’re Not Having Fun, You’re Probably Doing Something Wrong. date unknown, USA.

  • Maslow, A. 1943. A Theory of Human Motivation (Psychological Review). American Psychological Association, Washington D.C., USA,

  • Miller, and Heiman. 1985. Strategic Selling. William Morrow and Company, New York, USA.

  • Räikkönen, K. 2012. Abu Dhabi Formula 1 Grand Prix, driving for Lotus.

  • Reichheld, F. 2002. The One Number You Need to Grow. Harvard Business Publishing, Massachusetts, USA.

  • Reichheld, F. 2011. “The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World.” Harvard Business Publishing. Brighton, Massachusetts, USA.

  • Satmetrix Systems, Inc. (

  • Shopify (

  • Sir David Brailsford CBE.

  • Strauss, N. 2014. The Game and Rules of the Game. Canongate, Edinburgh, UK.

  • Strong, E.K., Jr. 1925. The Psychology of Selling and Advertising. McGraw Hill, New York, USA.

  • Superoffice (

  • Taleb, N.N. 2018. Skin in the Game. Random House, New York, USA

  • Townsend, W.W. 1924. Bond Salesmanship. Henry Holt and Company, New York, USA.

  • Visier Inc. (


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