2 min"An unapproachable customer"CASE STUDY When we started off the pursuit of this customer, we had one thing very much in our favour and one very much against. The...
2 min"Getting everyone onside"CASE STUDY A customer of mine had previously purchased our solution and delivered across the UK. Though successful it was at odds with...
2 min"Expanding the portfolio - reaching new customers"CASE STUDY When a company operates in a niche market with a small product offering it has as many advantages as it does challenges....
2 min"Change is needed"CASE STUDY I had worked with this particular hardware and technology partner for two years and in that time we had combined well to be...
2 min"Account Planning matters"CASE STUDY Working for a large software company there were several template Account Development Plans (ADPs) open for our department to...
2 minThe Importance of StorytellingIn business, as in life, telling stories is a great way to engage people. Story telling is a great way to promote a product or service,...