9 min readCold Calling: both art and scienceThere is a common misconception that cold calling is about three very simple things: a script, a list of numbers, and a telephone. In...
3 min readThe Modern Marketing MixThe Marketing Mix goes back to 1949 and the 4Ps: Product, Price, Promotion, and Place. Product is not just what you make, what services...
4 min readNine reasons why businesses fail to growThere are multiple reasons why business fail to grow. Indeed there are multiple reasons why business grow badly or why growth is...
