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Aligning the Players with the Playbook
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5 min read
It's the Map, not the App !
Customer engagement is key in any long-term relationship and any potential for future sales. If you don’t have a relationship with your...
2 min read
Test Drive? Why the salesman is always in control
For the vast majority of people buying a new car is a significant purchase with a certain amount of ritual involved. Setting aside car...
2 min read
Getting ADPs Right
An enterprise software company I worked at operated several template Account Development Plans (ADPs) within this one department alone....
3 min read
Why Does ESG Matter?
We have all stayed in hotels that have encouraged us to be more eco-friendly by reusing our towels, or read articles where companies...
1 min read
Humanitarian Missions
Yes, correct. This has NOTHING to do with sales, sales leadership, business development or company growth. However, it is everything to...
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