CASE STUDY When we started off the pursuit of this customer, we had one thing very much in our favour and one very much against. The...

CASE STUDY A customer of mine had previously purchased our solution and delivered across the UK. Though successful it was at odds with...

CASE STUDY When a company operates in a niche market with a small product offering it has as many advantages as it does challenges....

CASE STUDY I had worked with this particular hardware and technology partner for two years and in that time we had combined well to be...

CASE STUDY Working for a large software company there were several template Account Development Plans (ADPs) open for our department to...

In business, as in life, telling stories is a great way to engage people. Story telling is a great way to promote a product or service,...