"Expanding the portfolio - reaching new customers"
CASE STUDY When a company operates in a niche market with a small product offering it has as many advantages as it does challenges....
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Aligning the Players with the Playbook
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"Change is needed"
CASE STUDY I had worked with this particular hardware and technology partner for two years and in that time we had combined well to be...
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"Account Planning matters"
CASE STUDY Working for a large software company there were several template Account Development Plans (ADPs) open for our department to...
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The Importance of Storytelling
In business, as in life, telling stories is a great way to engage people. Story telling is a great way to promote a product or service,...
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Tickling Trout
Finding suitable long term clients and maintaining a healthy stock of future upsell opportunities is akin to the role of a fisherman. For...
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